Fast-moving consumer goods are no more restricted to household daily products, edible items. The consumer has become so much dependent on the new set of clothing that the purchases are happening at the rate of FMCG products. Every month or say every weekend, the millennials are out for shopping. Shopping is not a mere requirement but a stress buster too. A time to enjoy with family but at the cost of too many things. The purchasing power of Indian households have surely gone up but it has also led to miscellaneous usage of money. The consumer market is filled with an abundance of choices. Think about the yesteryear when having a pair of men's jeans used to be enough but now everyone owns different types of pairs for different occasions. There is hardly any awareness about how such products are made and how it impacts the environment, the upcoming generation. It is not a part of sustainable growth for sure. The market would be growing manifolds giving job opportunities to mu...